A missed call becomes a lost job.
Missed calls do not feel expensive in the moment. Add up the calls you miss in a normal week, your average sale value, and your close rate, and the yearly gap gets serious fast.
Businesses miss 28%–62%+ of inbound calls, depending on staffing, hours, and call volume.
The typical dollar value of one job you win.
The percentage of leads you typically convert into paying customers.
Estimates only. The math is simply missed calls × average sale value × close rate, projected across a 52-week year. It does not account for callers who reach you another way.
Your estimated revenue gap
Work that may be going to whoever answered first.
Three ways the gap widens
High-intent callers leave
Someone calling about a leak or a dead AC unit is ready to buy right now. If nobody picks up, that urgency moves to the next contractor on the list — it doesn't wait for you.
Follow-up gets buried
The lead you meant to call back on Tuesday is cold by Thursday. Without a system doing it automatically, follow-up loses to whatever is on fire that day.
Ad spend leaks
Every dollar of marketing that produces a call you don't answer is a dollar spent on a competitor's job. Fixing response rate raises the return on spend you're already making.
Now see what closing that gap looks like
The strategy call walks through your actual numbers and what the system would change about them.